“Why Don’t We All Own Our Own Business?” Four Common Fears Exposed

When polled*, 85% of people who were not, nor had ever been, business owners stated they would like to own their own business if “all obstacles were removed”.

“If all obstacles were removed, would you like to own your own business?”

Now, personally I think that number could be closer to 100% if you really stopped to think about if whatever is stopping you from starting a business - whatever that is - didn’t exist, would you at least give it a go?

Would you prefer to work dollars for hours as an employee

or would you rather be an entrepreneur?

So, if more than 200 million Americans want to start their own business but have never even tried it, there must be some pretty compelling reasons why.  I know those reasons!  They are the very same reasons I took into consideration when deciding to launch Human Capital Management Institute in August of 2008.

I’m sure it comes as no surprise to you to learn that that for those polled

- and most likely for the rest of us -

it’s never about preferring to work for someone else’s business,

it’s about the incapacitating fear of starting your own.

What is there to be so afraid of?  The top four fears are:

1.       It takes too much money. Most people don’t have significant working capital at their disposal.  And, most banks aren’t lending.  And family and friends may be unwilling or unable to sponsor your endeavor.

2.      It takes too much time. Have you ever heard it said that most small business owner don’t own their business…their business owns them?  The very reasons we go into business (financial independence, flexibility with our time/schedule, availability to travel, time with friends and family, independence and autonomy) are actually stripped away when you find yourself the marketing person, the accountant, the administrative assistant, the web designer - and without you, there is no business!  So forget about travel and leisure time - you still have to make ends meet!  If you even thought you worked hard for someone else - try making a go of it on your own!

3.      There’s too much risk. Sadly, over 56 percent of all businesses fail in the first two years.  There’s no safety net.  You could go down with a sinking ship, taking your family with you.

4.      I don’t know how. Even if you are an MBA - hand’s on doing is a lot different that succeeding in a world of academia.  And, what if you are not an MBA?  Most of us aren’t.  Most people are good at the thing they are good at.  And now we have to also be good at taxes, accounting, marketing, cold calling, copywriting, public speaking, web designing, risk taking and a whole host of other skills a good entrepreneur must possess.

Would you ever consider going into business for yourself if:

1.       Money: The total start up costs were under $500…

2.      Time: The total time investment could be as little as 5-15 hours a week…

3.      Risk: You could continue to work in your present job until the income from your business was sufficient to earn you at least an equal income…

4.      How: You had numerous resources, other consultant, those who are already experts at running the business, available to train you, advise you, mentor you - without additional cost to you…

You might still be unsure.  So now factor in that there’s going to be another company that will take care of all your research and development, brand recognition, labeling, inventory, shipping, payroll, website and copywriting, various taxes and most legal questions, and so it goes….

And now suppose that this company will do these things for you for a nominal monthly fee for the life of your business…

Right now, you are probably feeling a little uncomfortable -

You don’t get something for nothing, right?

There’s no such thing as a “free lunch”.

“If it sounds too good to be true…”

Am I right?  Or, am I right?!

Well, there is a catch.  It’s called YOU.  If you don’t bring B.A.M to the table - you aren’t going to make it.  What is B.A.M?  Brains, Attitude and Motivation!

B.A.M. = Brains, Attitude and Motivation

Too many “get rich quick” hypesters have soured the image of network marketing over the years.  Network marketing is a serious business, no less so than any other profession.  This is why we are seeing physicians, attorneys, senior level executives, successful entrepreneurs and those successful in traditional offline businesses attracted to and successful in network marketing.  They knew what to do to become a successful professional before - and now they are going to apply that B.A.M. to network marketing.

Does this sound like you?

Would you like to hear my story?  I have a long one and a short one.  You are going to get the short one today.

I have done all the things you are supposed to do.  Get degrees, work very hard, and keep climbing!  There is nothing wrong with that - and I really enjoyed my career.  The thing is…something still felt like it was missing.  I wasn’t using the full scope of my skills and passions.  I didn’t feel free!  I didn’t feel Independent!  I didn’t feel Inspired and Enriched! That is when Human Capital Management was born!

Jonathan and I are both entrepreneur’s at heart and we are a “own-your-own-small-business” family.  Jonathan’s business, Harbor Senior Concepts, was founded in 2000.  We both love what we do AND we both want additional passive streams of income - or residual income.  We’ve talked about it for years - but no action.

After the economic crash last fall and the uncertainty that has followed, we finally decided that knowledge is pretty useless without action!  Heck, this is a concept I teach!  It’s time to walk my talk and pull out the B.A.M.!

If this has piqued your interest at all.  If you feel like you have B.A.M.!  If you want to generate additional income and enjoy the residuals, then you might be interested to learn more about what I’m doing to reach my goals.

You see, the very fact that you are reading this, means that quite likely, these are qualities within you.

And it’s us “B.A.M.er’s” that will make this a tremendous success for all involved.

Here’s the scoop: Dr. Katie Rodan and Dr. Kathy Fields, the doctors that created ProActiv Solution have now done for sun damage, aging, and sensitive skin that they did for acne with Reverse - the #1 clinical skincare brand at Nordstrom’s nationally!  Sun damage alone affects 1 in 3 people worldwide and is the #1 cause of aging.

Just think…if you knew then what you know now, and had been given an opportunity to join Dr. Katie Rodan and Dr. Kathy Fields when they created ProActiv Solution (ProActiv is an $850 million a year company), would you have done it?  I would have, and that’s one reason why I have partnered with the Rodan and Fields, and am inviting you to do the same!

Mark your calendar for Tuesday, December 1st at 7pm and join us for a fun evening!

Please come and enjoy snacks, beverages, networking, and education.  By the way:  This is NOT a home party plan…this is for professionals who understand the long-term benefits of residual income.

To get a jump start on finding out more about these amazing new products or to learn more about Rodan + Fields and the exciting ground-floor opportunity they are offering visit my website at www.sonyasullinsskincare.myrandf.biz

I look forward to seeing all of you and sharing with you how the doctors are changing skin and changing lives.

P.S. Feel free to invite your friends who have an interest in looking vibrant!

When: Tuesday, December 1st at 7pm

Where: Yorktown Estates  @ 251 South Yellowstone Drive, Madison WI 53705

(The event is in the Clubhouse off of Mineral Point Road)

RSVP (please) to me at:   608-279-0691 or sonya@sonyasullins.com

*Poll/Research conducted by MarketWave, Inc., ~ Leonard Clements

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